Home Press Room Pressmitteilungen  Juli 22, 2008


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[Juli 22, 2008]

Press Contact:
Katia Shabanova
PR Director (SHDD & Epocware)
Paragon Software Group
Phone: +49(0)761-59018-181

Paragon Software Group and BB Softservice Corp. Bring Paragon’s Award-winning Handheld Technology to Japanese Market

Localized Software Titles from Paragon are Now Available to Japanese Mobile Users through Local Japanese Online Channels

FREIBURG, Germany – July 22, 2008 – Paragon Software Group, the leading developer of innovative software applications for mobile devices and PC desktops, announces partnership with BB Softservice Corp., Japan's leading software and service provider and a subsidiary of Japan-based SoftBank group. The partnership will enable Japanese mobile users to download Paragon's leading software titles directly through BB Softservice's local online channel – BBSoft Direct Mobile Application, and will allow Paragon to provide convenient local availability and support.

With this strategic partnership, Paragon Software Group will be able to reinforce its position in the region with faster, more reliable and more responsive service to its Japanese customers. The product line will include Paragon's personal productivity utilities, such as Handy Taskman, Handy Weather, Handy Profiles, Handy Keylock, Handy Expense, Handy Converter and Handy Calculator. All Paragon products will be localized and customized for Japanese mobile users, allowing them to get the most out of their mobile experience. Paragon's coming product releases will include full Japanese interface to enable Japanese customers the most comfort in their native language.

“We understand the complexity of the Japanese market, and begin our entry through an experienced local partner. This partnership demonstrates our commitment to providing Japanese customers with the maximum in customized mobile solutions through usual shopping, ordering and support processes. In addition, we are committed to customizing existing product titles in many ways, and to developing a series of entirely new products tailored specifically to Japanese mobile phone users,“ said Dmitry Bekhterev, chief of sales and business development at Paragon Software Group.

BB Softservice continues to provide its customers with applications useful for business and daily life through collaboration with vendors worldwide. BB Softservice's value-add strategy of enlarging the smartphone market by improving the usefulness of smartphones in the region is helping the company become the primary Japanese smartphone application portal site. BB Softservice offers its customers not only the most convenient way of shopping, but the finest support through their local customer phone service.

“Paragon collaborated intensely with BB Softservice to help bring the best possible mobile computing experience to Japan,” added Shintaro Taki, President of BB Softservice. “We look forward to adding value to our partnership with future enrichment of product variety from Paragon available in Japanese.”

About Paragon Software Group
Paragon Software Group (PSG) is a technology solutions provider to the enterprise, SMB and consumer markets, worldwide. Founded in 1994, Paragon Software Group actively markets and sells in more than 150 countries and has offices in the USA, Germany, Japan and Russia. PSG consists of two divisions, System Technology, offering solutions for storage management and data safety, and Smart Handheld Devices Division (SHDD & Epocware), offering software for diverse classes of smart handheld devices and desktop PCs (Palm OS, Pocket PC/Windows Mobile, Symbian OS), including multilingual on-line handwriting recognition, localization, business and game applications and multilingual dictionaries. To learn more about Paragon Software's diverse product line, please visit:
Storage Management Division:
Smart Handheld Devices Division:

About BB Softservice Corp.
BB Softservice (BBSS) is a wholly owned subsidiary of SoftBank BB that handles the broadband infrastructure and e-commerce activities of SoftBank Group. BBSS plans, develops and markets comprehensive software, computer technologies and original application services to the Japanese consumer market. To learn more about the company, please visit:

About BBSoft Direct Mobile Application
BBSoft Direct Mobile Application is a portal site operated by BB Softservice, providing mobile utilities, games, personal information management tools and other products that make the business and daily lives of Windows Mobile® and Symbian OS™ users more useful and valuable. The wide range of product lines have been created by introducing and localizing software from domestic and international vendors, and by co-developing software with domestic software vendors. For more information, please visit our web site: (from PC) or (from mobile).

All products, service and company names mentioned in the release are trademarks, registered trademarks or service marks of their respective owners.


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