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Largest mobile phone operator in Russia and the CIS, and leading smartphone and desktop PC software developer introduce new mobile-application telecom service

Paragon Software Group Partners with Mobile TeleSystems to Create "MTS Catalogue," Increasing MTS Traffic by 124 Percent

Company Information:

Mobile TeleSystems
Ul. Vorontsovskaya 5, Bldg. 2,
109147 Moscow, Russia
Phone: +7 (495) 223-20-25
http://www.mtsgsm.com/

Paragon Softwar e Group Heinrich-von-Stephan-Str. 5c
79100 Freiburg, Germany Phone: +49 (0)761 59018 201
http://www.penreader.com

Contact:

Juri Mikhailov
Internet Services Manager
Phone: +7 495 223 2025
E-Mail: ygm@mts.ru

Katia Shabanova
PR Director
Phone: +49 (0) 761 59018 181
E-mail: kshabanova@paragon-software.com

Profile:

Mobile TeleSystems (MTS) is the largest mobile phone operator in Russia and the Commonwealth of Independent States (CIS). 

MTS (NYSE: MBT) services over 96.6 million subscribers (as of March 31, 2009). The company provides mobile communications in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a territory with a total population of more than 230 million. In 2008, MTS revenues grew 24% to $10.2 billion. According to Informa Telecoms & Media's World Cellular Information Service, MTS is ranked as the 8th largest operator in the world by proportionate subscriptions at the end of 2008.

Paragon Software Group is the leading smartphone and desktop PC software developer.

Paragon Software Group offers software for diverse classes of smartphones (Android, BlackBerry, iPhone, iPod touch, Java, Windows Mobile, Symbian OS) and desktop PCs, including multilingual on-line handwriting recognition, localization, business and productivity applications, games, 140 multilingual dictionaries and encyclopedias for 36 languages. Paragon Software Group has offices in the USA, Germany, Japan, and Russia delivering its solutions to consumers through a network of operators, distributors and OEMs as well as online through the company website.

Overview:

MTS was considering the development of new services to offer subscribers that would add extra value and functionality to subscribers’ mobile phones, and would also bring additional traffic to the carrier, yet be free of charge for the user. (The user will only have to pay for the traffic).

Paragon Software Group has been involved in mobile software development for nearly two decades, offering high-quality software for all mobile platforms. Paragon Software Group has taken on the task of rapidly developing a new customizable telecom service for MTS customers.

Challenges:

In December 2008, MTS was approached by PSG to discuss the development of a new telecom service for their subscribers, which would combine Paragon Software Group core software technologies with the span of the MTS cellular network.

Paragon Software Group has developed its telecom service, MTS Catalogue, exclusively for MTS subscribers.

Solutions:

The service was launched February 13, 2009. MTS subscribers received a link via text message to wap.mts.ru, where they were invited to download the directory to their mobile devices and access applications at no charge.

The new service is an easy-to-use, customizable, single-point directory of seven most essential mobile applications and services.

Summary:

During the first two months subsequent to the launch of the service, nearly 27,000 MTS subscribers have taken an advantage of new service (aprox. 3,500 per week). Nearly 75 percent of them downloaded five applications out of the seven offered in the catalogue. The traffic for those interactions increased by 124 percent. The most popular applications are maps, weather forecast and dictionaries.
The new service enabled wireless carriers to keep track of statistics and traffic while new content (such as advertisements, and additional services and programs) could be easily added, replaced or deleted altogether.

The MTS Catalogue contains the following applications and online services:

  • Dictionaries allowing simultaneous translation of English, French, German, Italian, Portuguese and Spanish through Paragon’s advanced SlovoEd Express online translation service
  • Five-day weather forecast for any location in the world
  • Currency and measurement conversion
  • Interactive maps of local traffic and road conditions
  • One-click e-mail access
  • The latest headlines through continuously updated RSS feeds via RSS news service
  • Kaspersky antivirus software.
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